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One of the most essential prerequisites for building a successful online presence is the domain. It is what people will spot first when they come across your web page and what they will relate you with. The domain name should be easy to memorize, but should also be something that notifies your web page's visitors what the site is about.

Generic Top-Level Domain Names (gTLDs)

A domain usually contains 2 parts - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the SLD. There are a couple of categories of TLDs that you should contemplate before you choose the domain name you want. Your pick should be based on the purpose of your website and on its target audience. Let's investigate the gTLDs, or generic Top-Level Domain Names - these are the most common TLDs meant to signify a given function - .com (commercial establishments), .net (network infrastructures), .biz (companies), .info (informative web pages), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia-Pacific), .name (individuals or families), .pro (certain professions), and so on. As you can perceive, these Top-Level Domain Names encompass most realms of life, so you should go for the one that would indicate the aim of your web page best. There is no limitation as to who can register such domain names, but some of them include extra steps to demonstrate that you are eligible to possess such a domain (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domains. Each country has its own ccTLD. Picking such a domain is good if your target group of web site visitors is from a given country. Many individuals would elect to buy commodities or services from a local web site, and if your target is Canada, for example, registering a .ca TLD could increase the visits to your web page.

Domain Forwarding

You can register different domains, which can forward your web site's visitors to a given website such as domain.com, for instance. This would boost the traffic and decrease the probability of somebody snatching your visitors by registering the same Second-Level Domain Name with another Top-Level Domain - if you are not utilizing a trademark.

Name Servers (NSs)

Each and every TLD has domain name records. The name server records (NS records, aka DNS records) reveal where the domain is hosted, i.e. they point to the web hosting provider whose name servers (NSs, aka DNSs) it is utilizing now. You can change the name servers of your domain whenever you like. You can have your domain name registered with one firm and get the website hosting service itself from another. Thus, if you register your domain name and find decent web hosting services somewhere else afterwards, you can point your domain name to the present company's DNSs instantly.

Domain Name Server Records (NS Records)

In general, as long as your domain name uses a given set of DNSs, all its NS records will direct to the same hosting provider. Some webspace hosting suppliers, though, permit you to modify given DNS records, including the A records and the MX records of your domain name. The A record is an Internet Protocol address, which displays on which hosting server your web page is situated, while the MX records designate which hosting server handles the email aliases associated with your domain. For instance, if you take on a new web site designer and he devises an .ASP website that will be accommodated on his own Windows web hosting server, you may wish to alter only the Internet Protocol address (the A record) but not the MX records of your domain name. In this way, www.domain.com will point to the Windows web hosting server, but your electronic mails or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux hosting account. The .ASP environment is developed by Microsoft and demands a Windows server, even though a Linux hosting server would be far more secure.

Cheap Top-Level Domain Names Brought by Exclusive Hosting

Just a small number of site hosting suppliers enable you to modify given domain name records and quite often this an extra paid service. With Exclusive Hosting, you have a huge selection of TLDs to choose from and you can modify all domain records or redirect the domains via a forwarding tool at no added cost. For that reason, Exclusive Hosting would be your finest pick when it comes to handling your domain names and to building a successful presence on the web.